Senior Marketing Manager Industrial (m/d/f)

Location:

Weingarten, DE

Department: Group Marketing - Marketing Activation & Brand

Shaping the age of using technology – sustainably, globally, together.

As a leading global technology2use® company, we develop, finance, and manage customized technology usage models for companies across all sectors for IT, industrial, and healthcare equipment. With around 1,700 colleagues in more than 30 countries worldwide, we manage the entire technology lifecycle – independently, with customized solutions, and over 45 years of experience. At CHG-MERIDIAN, you can expect international collaboration and individual development opportunities. Join our international team. It's about you!

Role Purpose:
As a Senior Marketing Manager - Industrial Solutions you will accelerate growth in CHG-MERIDIAN's Industrial segment by building deep segment expertise, developing compelling market positioning in line with the brand and creating differentiated content, campaigns and sales enablement. It equips Industrial Sales, the Competence Center Industrial, and Regional Marketing teams with the materials needed to attract prospects and close deals. All content is developed as modular, localization-ready assets to maximize reach while minimizing duplication – driving measurable improvements in brand awareness and pipeline contribution from the Industrial segment.

Key Responsibilities:

Develop and maintain segment-specific positioning for Industrial
Define key differentiators vs. competitors
Produce high-impact content across formats e.g. white papers, case studies, solution briefs, web content, video scripts, presentations
Build a modular, localization-ready content library covering all buyer journey stages
Create and maintain sales & marketing collaterals such as battle cards, pitch decks, objection handling guides, etc
Monitor competitor activities and maintain competitive comparison frameworks
Lead GTM planning & execution for Industrial product/solution launches
Track industrial market trends and translate insights into messaging improvements
Support Regional Marketing teams with Industrial content, frameworks, and campaign planning

What you need to succeed in the role:

Industrial Expertise	Deep understanding of Industrial Solutions, Financial Solutions Industrial, lifecycle management, and procurement dynamics
Technical Storytelling	Translates technical aspects into business value for non-technical buyers
Content Creation	Produces compelling B2B content across formats and channels with demonstrated business impact
Customer Empathy	Understands industrial buyer personas and their decision-making processes
Competitive Positioning	Builds actionable competitive frameworks and differentiation strategies
Sales Collaboration	Works closely with Industrial Sales and Competence Center
Market Monitoring	Tracks technology and industry trends affecting buying behavior
Prioritization	Balances multiple deliverables across content types and stakeholders
Data-Driven Messaging	Refines messaging using customer data and campaign insights
Cross-Cultural Communication	Enables content adaptation for different regional markets

What we offer:

Flexible working hours and a hybrid work model
Grow through tailored training in social, methodological, technical, and leadership skills
Stay connected with the latest-generation mobile devices
Benefit from corporate health management, Global Health Week, and mental well-being initiatives
Take part in sports challenges, wellness activities, and team events
Work from inspiring locations with our workation opportunities
Make an impact through social responsibility projects and our CARE initiatives

Let’s shape the future together. We look forward to receiving your application.

Contact: Montserrat Cazorla

Our Diversity, Equity, Inclusion, and Belonging Commitment: CHG-MERIDIAN embraces individuals from all backgrounds and perspectives to create a welcoming and collaborative workplace. We are committed to providing equal opportunities to foster a work environment free from discrimination and harassment. All individuals are treated with fairness, respect, equality, and dignity. We provide and promote an inclusive workplace where diversity is valued, and all social and cultural backgrounds are embraced. Our commitment to diversity and inclusion guides every stage of our recruitment process.